Last March, I presented a full-day hands-on tutorial at SDWest 2006 in Santa Clara, CA. The tutorial showed how to use the Plug-in Development Environment to create a rich client application.
The attendees, who were new to Eclipse for the most part, got to develop a simple, yet cool, application. Some of the things they learned included menus, commands/keybindings, system tray integration and, of course, stupid view tricks. We ended by using the Eclipse Product Export wizard to create a branded RCP product.
There was so much joy in the room the moment the attendees saw that their exported product had a custom native launcher with a custom image and name. It had just dawned on them that what they worked on all day is not a plug-in that sits on top of the Eclipse workbench. It was their own standalone custom product.
If you want to try this at home, PDE now provides a cheatsheet that guides you through the process of creating, defining, testing and exporting a fully-branded rich client application. Custom launcher images included.
You can access the cheatsheet via Help > Cheatsheets... from the top level menu of the Eclipse workbench.