Eclipse Top Ambassador 2006 nominee Chris Aniszczyk, who also happens to be the inventor of the term 'backie', writes from time to time on how important it is to have a strong Eclipse presence at universities and colleges. I could not agree with him more.
Case in point: Over the years, we have been very fortunate to have very talented committers under the age of 25 working on PDE. They tend to be very passionate about the technology and adept at learning the Eclipse Way.
I am no marketing genius, but here is a tip on how to easily attract younger talent: When posting jobs or advertising events and code camps, try to spell plural words with a Z instead of S. For example, "plug-inZ" instead of "plug-ins"; "skillZ" instead of "skills". Today's kids eat up crap like that :-)
Incidentally, not to be outdone by Chris, I have been trying to get the adjective 'buckety' to catch on, where buckety is defined as "of or pertaining to a bucket". Spread the word!